WORK


Stride, Inc.

Corporate Communications Specialist

July 2021 - Present

Responsibilities & Achievements:

  • Leads production and strategy for senior executive’s "What I Want to Know" podcast, producing 50+ episodes annually. Responsibilities include guest coordination, scriptwriting, editorial planning, overseeing editing, preparing web assets, and crafting social media posts. Achieved 3M+ downloads and 15,000 subscribers.

  • Leads corporate awards strategy, managing all submissions and securing alignment and assets across diverse teams. Achieved 25 industry awards in less than a year.

  • Co-led “K12 Teaching Moments” campaign by conducting research and outreach to teachers and influencers, collaborating with them to tailor their content to suit our goals, editing final videos, and creating a strategic social media plan;  launched targeted ad campaign that led 4.5K new followers to the K12 TikTok account with first two videos of the campaign.

  • Works with cross-functional teams and experts to develop press materials, manage media relations, and produce content, including press releases, videos, blogs, webpages, and executive communications.

  • Writes and edits web, email, and social content for diverse audiences, collaborating with executives, experts, teams, agencies, and partners to ensure consistent messaging.

Podcast Episodes:

How can books introduce kids to tough topics?

How to Help Your Teen Choose the Right Career Path

How to Celebrate Cultures in Your Online Classroom: Insights from Paola Stauffer

Writing:

Celebrating Dr. Sherri Wilson: A Leader in Nursing and Education

How to Protect Yourself from Employment Scams: A Q&A with Cherreka Kiel, Vice President, Talent Acquisition at Stride, Inc.

Stride, Inc. Named Best EdTech Company by Global EdTech Awards


Green Team Academy

Freelance Social Media Manager

March 2020 - April 2020

Responsibilities & Achievements:

  • Managed social media platforms (Twitter, Facebook, and Instagram) in promotion of Green Team Academy’s Earth Week Summit (April 10-18), creating a social media calendar, social graphics and copy, and recommending strategies.

  • Increased Instagram growth rate to 60%, Twitter profile visits by 83%, and Facebook post engagement and page follows by more than 1000% in one month


Washingtonian

Magazine

Social Media Producer

May 2019 - Dec 2019

Responsibilities & Achievements:

  • Independently responsible for creating, posting, and promoting all editorial content, circulation and revenue campaigns, and events promotion on Twitter, Facebook, and Instagram.

  • Operated and grew Washingtonian’s social media presence, engaging with 600,000+ followers.

  • Increased Facebook follower growth rate from 0.43% to 3.86%.

  • Increased Instagram followers by 11%.

  • Collaborated with editorial, events, art, marketing, and advertising teams on complex projects.

  • Produced and edited images, graphics, videos, and gifs for social media platforms.

  • Tracked and monitored social metrics and community response to provide key insights.

  • Stayed up to date on social media tools, trends, and emerging technologies.

  • Covered Washingtonian branded events.


Citizen-Soldier

magazine

Staff Writer

Jul 2017 - May 2019

Responsibilities & Achievements:

  • Pitched and wrote stories for Citizen-Soldier magazine, the official publication of the Army National Guard.

  • Conducted interviews with military and government officials, personnel, and subject-matter experts.

  • Covered events ranging from military trainings to Pentagon press events.

  • Created social media copy for each issue.

Clips:

The National Guard’s First All-Female Command Team: How the Stars Aligned to Create Maryland’s Historic Leadership Team

Ranger Qualified: 1LT Emily Lilly — First Female National Guard Ranger School Graduate

(Guard) Man's Best Friend

California’s Deadly Firestorm: How the California National Guard Ignited Hope Amidst Historic Wildfires

Hurricanes of Summer 2017