WORK

Stride, Inc.

Corporate Communications Specialist

July 2021 - Present

Responsibilities & Achievements:

Leads production and strategy for senior executive’s "What I Want to Know" podcast, producing 50+ episodes annually. Responsibilities include guest coordination, scriptwriting, editorial planning, overseeing editing, preparing web assets, and crafting social media posts. Achieved 3M+ downloads and 15,000 subscribers.
Leads corporate awards strategy, managing all submissions and securing alignment and assets across diverse teams. Achieved 25 industry awards in less than a year.
Co-led “K12 Teaching Moments” campaign by conducting research and outreach to teachers and influencers, collaborating with them to tailor their content to suit our goals, editing final videos, and creating a strategic social media plan; launched targeted ad campaign that led 4.5K new followers to the K12 TikTok account with first two videos of the campaign.
Works with cross-functional teams and experts to develop press materials, manage media relations, and produce content, including press releases, videos, blogs, webpages, and executive communications.
Writes and edits web, email, and social content for diverse audiences, collaborating with executives, experts, teams, agencies, and partners to ensure consistent messaging.

Podcast Episodes:

How can books introduce kids to tough topics?

Writing:

Freelance Social Media Manager

March 2020 - April 2020

Responsibilities & Achievements:

Managed social media platforms (Twitter, Facebook, and Instagram) in promotion of Green Team Academy’s Earth Week Summit (April 10-18), creating a social media calendar, social graphics and copy, and recommending strategies.
Increased Instagram growth rate to 60%, Twitter profile visits by 83%, and Facebook post engagement and page follows by more than 1000% in one month

Social Media Producer

May 2019 - Dec 2019

Responsibilities & Achievements:

Independently responsible for creating, posting, and promoting all editorial content, circulation and revenue campaigns, and events promotion on Twitter, Facebook, and Instagram.
Operated and grew Washingtonian’s social media presence, engaging with 600,000+ followers.
Increased Facebook follower growth rate from 0.43% to 3.86%.
Increased Instagram followers by 11%.
Collaborated with editorial, events, art, marketing, and advertising teams on complex projects.
Produced and edited images, graphics, videos, and gifs for social media platforms.
Tracked and monitored social metrics and community response to provide key insights.
Stayed up to date on social media tools, trends, and emerging technologies.
Covered Washingtonian branded events.

Staff Writer

Jul 2017 - May 2019

Responsibilities & Achievements:

Pitched and wrote stories for Citizen-Soldier magazine, the official publication of the Army National Guard.
Conducted interviews with military and government officials, personnel, and subject-matter experts.
Covered events ranging from military trainings to Pentagon press events.
Created social media copy for each issue.

Clips: